Broockman and Roeder found that the trends of effectiveness for different tactics hold for Hispanics: tactics that are less effective with the general public are also less effective with Hispanics, while tactics that are more effective with the general public are also more effective with Hispanics. They also found that Hispanics respond at least as well to every tactic compared to the general public. Importantly they found that voter engagement tactics that are successful with all voters are also successful just with Hispanics.
Author: Yale University, New Organizing Institute, September 2010
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