Amanda L. Brink

Amanda Brink is the Executive Director of Empower Project, where she's working to fundamentally change how political organizing works. After nearly two decades in politics, she's come to believe that the most effective way to reach people might actually be through other people.

At Empower, Amanda has turned that relatively simple idea into a sophisticated organizing model that combines technology, research, and trusted personal relationships to engage voters at scale. She leads the organization's strategy, program design, and operations, overseeing the complicated machinery required to make relational organizing work across dozens of states and hundreds of thousands of personal connections. It turns out that making something feel organic requires an unreasonable amount of infrastructure.

Amanda began her political career in 2007 on Barack Obama's presidential campaign. She went on to spend six years with the Democratic Party of Wisconsin, worked on the 2016 Democratic National Convention, and served as GOTV Director for Hillary Clinton's presidential campaign. She also managed three small statewide campaigns, including one for her friend, Tony Evers. Somewhere along the way, she developed a healthy skepticism of the way political campaigns have always done things, particularly the assumption that every election requires rebuilding the same infrastructure from scratch.

Her work at Empower focuses on creating a more effective, measurable, and sustainable approach to political and civic engagement—one that gives everyday people the tools to become organizers within their own communities, rather than treating them as names on a list to be contacted every two years.

Outside of work, she enjoys traveling (especially by train) and spending time with her husband and two Maltese puppies → Blue & Gizmo.