Empowering People to Activate Their Network for Change

Empower Project has learned how to efficiently facilitate at scale effective engagement through organic community social infrastructure networks powered by trusted messengers with real relationships.

These programs represent a new path for digital and social media targeting year-round with lower cost and greater impact while centering the personal stories of people in the movement.

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Friend-to-Friend Social Influencing
Winning Hearts & Minds

Many of these are separate and distinct programs, each operating within their own organizations and within the limitations of their own respective tax statuses and structures. This summary is designed to provide a general overview and not to ascribe any relationship or coordination between organizations or programs. Instead, each example stands on its own and operates with objectives and activities appropriate to its particular tax status and entity structure.

Shavionne

“Hi, I feel like Donald Trump is doing a horrible job. I feel like we are heading to a recession and our economy is suffering. We need help. And I don’t feel like he’s the help.”

“Hello y’all, it’s very important to go out to the polls and to vote. There was once upon a time we was not able as certain citizens who was not able to go to the polls and vote and now as of today and tomorrow we are able to go vote. Go to the polls, stand in that line, and vote.”

Brandon

“How do I feel about Trump's economy? Um, I feel like Trump told us what he, what we wanted to hear to get in office. Um, I recently saw a question where they asked him ‘Were we heading towards a recession?’ and his response was, I don't know. But he didn't really seem like he was too worried about it. People like me, I'm worried about things like that. You gotta choose between gas to get to work or food for your family at night. That’s, that’s tough. So, I don't think the economy is that good right now. Inflations at a, I don't know if it's an all-time high, but inflation is high right now. So, I don't like the economy right now.”

Christopher

Modern Relational
Programs That Reach
People Where They Are

On social media and in person or through a text message and phone call, Empower Project’s relational programs successfully connect.

They generate relational word of mouth marketing with earned media and digital community engagement that is trackable, predictable and scalable.

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Building the Future of Organic Sharing Analytics

Our approach blends organic social sharing's authenticity with advertising technology’s precision—without the prohibitive cost.

Trackable Organic Social Sharing

Our programs integrate cutting edge ad-tech tracking into organic social sharing flows for a feasible, scalable and effective approach to digital campaigning.

Relational Combined with Advanced Analytics

We can identify which people are best positioned to reach high-opportunity voters and which excel with harder-to-reach, low-engagement audiences enabling tailored messaging strategies across segments.

Analyst Institute

"Analyst Institute testing has consistently found that Empower Project’s programs successfully reach difficult-to-reach voters. In 2024 Empower Project identified that their program reached 1 million voters missing from the voter file."
David McNeil, North Carolina A. Philip Randolph Institute

"With Empower, the North Carolina A. Philip Randolph Institute meets people where they are, through friends, family, and trusted allies.
It turns relationships into collective action, ensuring our communities are not just contacted but truly engaged.
For me, Empower is more than a tool; it’s how we transform trust into organizing power and build the kind of lasting change our communities deserve."
Bobby Michaels, Indivisible

"Empower’s team has been absolutely wonderful to work with since day one. They have gone above and beyond in training our users, helping foster a supportive user environment, and have been instrumental in the success of a program launch that utilizes the Empower App."
Scott, Durham People’s Alliance

Description“It was so helpful to work with Empower Project and get things running, more quickly possibly than we would have been able to otherwise. From first training to check ins, Empower Project was a huge asset.” goes here
Dorian Lockett, Assistant Director, Political Action, AFSCME

“Empower elevates our relational organizing by providing intuitive tools that increases engagement which fosters stronger community connections, making organizing more effective and impactful.”
Ricky, Unlock The Vote

“I’m honored to have been a part of this one-of-a-kind program. I may be incarcerated at this present moment, however, I feel as if I’m still able to vote through my family and friends who also have participated in this program.”
Brian Gregory, former Field Director for Kendra Horn for US Senate

“Empower is an amazing, powerful tool for building an effective relational program. Because of our work with them, we had a strong field program across the state.”
Jesse, Court Watch NOLA

“As someone with relational organizing experience, I wasn’t sure how much I was going to get out of the trainings. Instead, [Empower Project] asked us to check in on how this can apply to our organization, our beliefs and values, and how to use an organizing model that fits our needs. Having us go step-by-step and take inventory like that was a great approach.”
Savana, Florida Conservation Voters

“People don’t want to be spoken to, they want to be spoken with. I’m feeling really optimistic about Empower for the long haul, especially in Florida. Relational organizing has got to be for the long haul.”
Citizens’ Climate Higher Education

“Thanks to Empower, we’ve been able to reach more people to inspire them to connect their climate concerns with their voting. Empower has helped us train our volunteers and track our impact so we know our conversations are making a difference in our communities.”

Empower Project’s programs work to reinvigorate and supercharge the movement with momentum through 2025 for victory in 2026 by building trust through authentic peer-to-peer communication channels.

Powerful Innovation
Transformational Programs

In an era of escalating digital advertising prices our programs are extremely cost-effective with average program costs per relational conversation of only about $2.

$2 per Conversation

Without the privacy concerns of traditional ad platforms, our programs are able to effectively reach out to and resonate with target audiences.

Precision Targeting

Our programs have achieved unparalleled success scaling up and maintaining 86% average contact rates while facilitating over 9 million relational conversations.