The Challenge: persuading & mobilizing voters through traditional tactics is becoming less effective because of the increasing difficulty to model for intensity & turnout.
The Research Question: Is it possible to apply relational organizing techniques – where supporters persuade and GOTV voters in their social networks – at a scale sufficient to make an impact on a Congressional Campaign?
The Persuasion Impact: 17% Increase in Strong Support. We ran an experiment during the Primary and General GOTV period to determine the persuasion impact of our relational organizing program. Volunteers called thousands of voters in a control group AND treatment group to assess support.
Author: Dylan Cate, January 2017