Ahead of 2020, Democrats must answer, “How do we spark non-activists to get a few close friends to vote?” The solution to this problem is likely different than the solution to getting activists to remind their friends. While activists need fancy database-matching technology to identify which of their friends are irregular voters, non-activists may not need help selecting friends because plenty of their close friends need nudges to vote. The behavioral science-based approach to answering this begins with understanding the key barriers that inhibit non-activists from urging their friends to vote.”

Authors: Robert Reynold & Dev Chandra, January 2019