ROC Action is a national organization of more than 100,000 workers, employers, and consumers organizing for better wages and working conditions in the restaurant industry. Through their coworker-to-coworker model they seek to mobilize restaurant workers, millions of whom are women, youth, and people of color, to build long-term, collective power to create change.
In 2018, ROC Action partnered with Analyst Institute to test the effectiveness of their relational voter turnout program as a part of the Directed Research Fund. To build their program, ROC Action used their One Fair Wage campaign to recruit Champions in Michigan. Using Empower (formerly MyRVP), Champions mapped their networks, each listing an average of 5 contacts to build an experimental universe of targets. Notably, ROC Action’s relational voter turnout program reached a significantly larger scale than any relational voter turnout program studied with a randomized controlled trial prior to the 2018 cycle.
Author: Analyst Institute, August 2019