To encourage Montanans to get their friends to vote, the nonpartisan organization Forward Montana piloted a pledge program before a Pearl Jam concert in Missoula last August. With three local nonprofit groups, volunteers canvassed a pre-concert block party outside Washington-Grizzly Stadium and asked people, “Will you pledge to get three friends to vote?”

In two hours, the volunteers got 3,252 of the 10,000 attendees to complete the pledge, which involved sharing their cellphone number and the first names of three friends they would encourage.

Author: Robert Reynolds, March 2019